ENT 130: Marketing for the Small Business

Credits 3 Class Hours3 lecture

This course covers key concepts and issues underlying the modern practice of marketing for the small business. The course provides a clear understanding of marketing's role in the management of a small business including marketing terminology, consumer-oriented approach to marketing, channels of distribution, marketing research, concepts and practices of retailing, wholesaling, physical distribution, marketing communication, personal selling, and marketing organization.

Semester Offered Spring
Course Student Learning Outcomes (CSLOs)
  1. Identify principles of marketing strategies for the small business.
  2. Apply the marketing mix for small business.
  3. Demonstrate fundamental knowledge of a viable business marketing plan.