This course covers key concepts and issues underlying the modern practice of marketing for the small business. The course provides a clear understanding of marketing's role in the management of a small business including marketing terminology, consumer-oriented approach to marketing, channels of distribution, marketing research, concepts and practices of retailing, wholesaling, physical distribution, marketing communication, personal selling, and marketing organization.
- Identify principles of marketing strategies for the small business.
- Apply the marketing mix for small business.
- Demonstrate fundamental knowledge of a viable business marketing plan.