ENT 130 : Marketing for the Small Business
Credits
3Class Hours
Class Hours3 lectureSemester Offered
SpringDescription
This course covers key concepts and issues underlying the modern practice of marketing for the small business. The course provides a clear understanding of marketing's role in the management of a small business including marketing terminology, consumer-oriented approach to marketing, channels of distribution, marketing research, concepts and practices of retailing, wholesaling, physical distribution, marketing communication, personal selling, and marketing organization.