Description
This course is an introduction to marketing concepts and the application to the process of marketing products, services, and ideas to provide value and benefits to both for-profit and non-profit organizations. Students will develop an understanding of the marketing process, analyze marketing opportunities, and develop strategies to fulfill the needs of target markets.
Course Student Learning Outcomes (CSLOs)
- Utilize creativity and logical strategies and techniques to solve complex business issues.
- Define and describe the four elements of the Marketing Mix.
- Explain the significance of customer relationship management.
- Analyze business functions and practices to develop marketing mix strategies.