MKT 130 : Principles of Retailing

Download as PDF

Credits

3

Class Hours

Class Hours3 lecture

Semester Offered

Fall (every odd year), Spring (every odd year)

Description

This course provides an introductory view of retailing and its relative position in the marketing chain. The primary emphasis is on the basic functions of a retail store, including finance and control, operations, personnel, merchandising, and sales promotion.

Types of Degrees and Certificates

Courses

Programs