Description
This course provides an introductory view of retailing and its relative position in the marketing chain. The primary emphasis is on the basic functions of a retail store, including finance and control, operations, personnel, merchandising, and sales promotion.
Course Student Learning Outcomes (CSLOs)
- Apply merchandise management strategies to optimize profitability.
- Analyze the various retail venues and their impact on the economy.
- Apply retail operation strategies to meet the needs of the target market.