MKT 130 : Principles of Retailing

Credits

Class Hours

3 lecture

Semester Offered

Spring (every even year)

Description

This course provides an introductory view of retailing and its relative position in the marketing chain. The primary emphasis is on the basic functions of a retail store, including finance and control, operations, personnel, merchandising, and sales promotion.

Types of Degrees and Certificates

Courses

Programs