Description
The course will explore the fundamentals of storytelling through the modalities of scriptwriting, copywriting, and ad writing. Students will gain hands-on experience crafting engaging narratives that connect with audiences and reflect industry-standard formats.
Recommended
Basic computer, internet, and keyboarding skills.
Course Student Learning Outcomes (CSLOs)
- Demonstrate an understanding of narrative structure, pacing, and scope.
- Conceptualize projects, plan a full production schedule, and execute all iterative steps to meet project milestones.
- Structure narratives to emphasize tension, conflict, and release so that the audience's interest is engaged and maintained.
- Communicate effectively to diverse audiences in a variety of contexts and genres.